The 404 Experience
Poolside social moments, DJ energy, rooftop drinks and the 404 pre-launch reveal — the heart of the party.
- Poolside social
- DJ
- Sunset bars
- The 404 reveal
01 / 06 · The Evening
Three ways to experience it.
Fitness, here, is a way of gathering: sweat at golden hour, recover poolside, then change into something easy and carry it into the night.
Curated Sessions
Reserve select experiences in advance — padel, pilates, recovery, games and a whisky masterclass.
- Pilates
- Padel heats
- Warrior Plunge
- Beer pong
- Masterclass
Lifestyle Discoveries
Explore partner showcases and hospitality touchpoints at your own pace throughout the evening.
- AG Watch showcase
- Grand Pride & Craft Lab cars
- Signature bars
- Lucent drink samples
Highlights
Moments of the evening.
Some moments need a reservation; the rest are open to every guest, all evening.
Reservation requiredLimited capacityOpen flow
Padel Mini Tournament
Pair up for fast heats on ASCARO's courts, with a final under the lights.
Times & reserveGolden Hour Pilates
Guided mat sessions as the city turns amber.
Times & reserveWarrior Plunge Recovery
Ice plunge and sauna, in intimate 25-minute rounds.
Times & reserveJohnnie Walker Masterclass
A guided whisky tasting inside the AG Watch lounge.
Times & reservePool Beer Pong
Teams of two. Poolside. The most competitive hour of the night.
Times & reserveRed Bull Poolside
Energy by the water as the DJ takes over.
Don Julio Social Bar
Evening cocktails and the party's warmest corner.
By invitation
Reserve your place.
Confirm your attendance and choose your sessions in a few steps.
Reserve Your Invitation